YES! it is true (and real) you can now purchase your very own eau de playdoh in celebration for play-doh's 50th anniversary!! for those with bad eyesight the label reads: Simple, subtle, singular scents. Each day. Everywhere. i don't know i would wear it EVERYWHERE but the bottle is priceless ;] it certainly brings back memories or as the play-doh company Hasbro likes to put it, this scent is for: highly-creative people, who seek a whimsical scent reminiscent of their childhood. *sigh* inhale, exhale.